Batman, Homer Simpson, a New York Yankees logo – you’re likely to see any of these logos on the yarmulke of a Jewish boy in modern Jewish communities today. "Reverence" dissects the meaning and context behind branded kippahs and the concept of faith in a modern world while exploring the societal and religious norms that these garments may challenge, focusing on the notion of "fitting in" and "standing out" within the Reform and Conservative Jewish communities.