Paik Jong-won, the legendary founder of many popular restaurant chains in South Korea and abroad, scours the country looking for food trucks, a trendy venture nowadays among young adults who dream of starting a business with little capital. In every food truck zone he visits, Paik samples all the menus and gives each food truck owner an evaluation and suggestions on how to improve. In the meantime, a celebrity is challenged to try their hand at a food truck business with the help of Paik's advices.